Social Media

I am all about Social Media.  Infusing digital brand dialogue’s secret sauce into creating a batch of Social Brand Action.  While Social Media has many tentacles stretching across platforms such as twitter, google+, instagram, foursquare and more here are some tips I utilize when developing facebook campaigns.

 

YOUR BRAND + FACEBOOK

KEY THINGS TO REMEMBER

1. Give people a reason to like your page
2. Stay relevant and active
3. Pictures say a thousand words – use them as conversation starters
4. Run a Contest or Sweepstakes
5. Celebrate your fans, make the experience rewarding
6. Take advantage of facebook ads’ Sponsored Stories
7. Remember facebook fans are a network – and an extension of your on-air network (connect your website and social media outlets)
8. Use Events as drivers for everything brand related to activate your fans

 

Be Likable

•       Pages like RedBull and LL BEAN do a great job of like-gating offering an email opt-in as well.  This is great for connecting your web experience with facebook.

•       It also create a visual presence on landing – make a splash.

 

 

Be A Part of Their Story

•       Stay on topic

•       Stay relevant

•       Make your message cohesive using images, threads and contact with your fans

•       Use the wall to jump start conversations and feed existing ones

 

Be Sharable

•       Contests can be simple – from a scary quiz, to a sweepstakes, to recognizing your top fan interaction.

•       Offer up prizes to drive interaction and promote sharing of your page

Take Advantage of your fans

•       A little goes a long way with facebook’s Sponsored Stories ad offering. 

•       Build relevance around a campaign by running a sponsored stories campaign in conjunction with on-air tent-poles

•       Facebook Sponsored Stories Ads Have 46% Higher CTR, 18% Lower Cost Per Fan Says TBG Digital Test http://www.insidefacebook.com/2011/05/03/sponsored-stories-ctr-cost-per-fa/

 

 

 

ORGANIZE YOUR PAGE

Make a Great First Impression 

•       Control what your fans see when they come to the page

•       Welcome new fans with a landing page that directs them to like you

Featured Photos

•       Get Creative

•       Pick 5 relevant images to create a banner story

 Organize Left Panel Topics

 

•       Keep Videos and Pictures visible

•       Highlight applications

•       Incorporate Twitter

•       Start a Discussion

•       Connect other Fan pages

-KEY is order!

Featured Likes

•       Show Off Your Friends

•       Pick up to 5 pages to feature here

•       Add as many relevant fan pages to your own to connect with. This allows you to post as your page to their walls and attract new fans.