InnerState: A Journey of Hope
I co-created the acclaimed first of its kind patient awareness film and marketing campaign created for Johnson & Johnson Pharmaceuticals (Centocor, Inc). The program garnered national media attention for its innovative approach to non-branded content. The New York Times, Reuters, AdAge, CNBC and other national media coverage helped promote the film across a multi-city tour.
New Way RA with Deborah Norville
Co-developed and executed the successful web series hosted by Deborah Norville created for Johnson & Johnson Pharmaceuticals.
Fit In Your Skin with Jackie Warner
Co–developed, branded and executed the integrated wellness program Fit In Your Skin and supporting marketing media for Johnson & Johnson Pharmaceuticals. The integrated campaign extended across the web, social media, local events and direct to consumer DVD. The program, hosted by celebrity trainer Jackie Warner, was recognized by the National Psoriasis Foundation for its engaging platform and rich educational resources.
Conversations with Hep-C
The emotional conversation captured the shared experiences of patients living with Hepatitis C and their journey to wellness and acceptance. Prior to directing this piece I had an opportunity to get to know the participants and worked to create a comfortable environment.
Directed by Chris Valentino for Saatchi Healthcare.
I worked with the team at Derm Approved to develop the digital content for their site. Initial strategy discussions focused on talent, style, voice and brand message all leading to the creation of over 200 videos for the site.