Tell your story. Share your world.
Produced alongside Sennheiser, in partnership with Julien Jarry, this campaign launched the all new Profile USB Microphone USB-C microphone with cardioid condenser capsule and integrated features for enhanced Podcasting and Streaming applications. Chris worked with the team to develop the brand positioning, copy, and creative direction for the campaign.
At Sennheiser, we believe in the power of sound. We believe that your voice should break the barrier between you and your audience, so we designed the Profile USB Microphone; a product as reliable as it is accessible. Utilizing our expertise and premium components, we built a dynamic tool that would adapt to your needs as a storyteller.
Copywriting with purpose.
I worked with Sennheiser to develop a copy strategy for cross-platform materials which embraced the storytelling side of the target audience. The goal was to dial in the key messaging behind Sennheiser’s award winning audio gear and the technical excellence of the Profile product in a way that would connect to professional and amateur audiophiles alike.
View Sennheiser’s Product page.
View the Profile’s Amazon store page.
