Chris Valentino

A highlight of my year was catching up with my dear, brilliant friend and Moodally founder, Erika Ferszt on mood matters in a creative, digital world. The opportunity to reflect on where I have been, where I am going, and maintaining a positive outlook was truly rewarding.

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If you are in a creative service business or have to deal with creative personalities this podcast is for you.

We talk about Chris’ experiences and challenges as the head of a production company in dealing with the moods of his creatives and his clients. He gives us his tricks for how to bring out the best in everyone to make sure that each player feels proud and happy with the final product.

There’s also a great little anecdote about his time as an editor at A&E…but I’ll let you listen to that yourself.

Bean Labs and I worked alongside Pfizer, Y&R and Vital WW to expand the Story Half Told initiative Pfizer began in 2013. Our goal was to bring broader awareness and tell the story of metastatic breast cancer patients in an honest and heartfelt way. I never imagined the journey would lead me to meet such amazing women.

Working with Beth Fairchild and her family to tell her story was truly a privilege. This is just one small glimpse at her full, and amazing life as a mother, wife, artist, advocate and mbc patient.

Thank you, Beth, for opening your home and your heart.

Chris Valentino

‪#‎MelanomaJustGotPersonal‬ – We are proud to share our latest production, Melanoma Just Got Personal.
It was a pleasure working with Troy Aikman and ‪#‎Novartis‬ on this campaign and to have the opportunity to work with Troy to tell his personal melanoma story.

Melanoma Just Got Personal is a portal to help patients living with advanced melanoma (unresectable or metastatic melanoma) learn about the personalized nature of their disease so they are better equipped to fight against it. We had the privilege to speak with patients living with melanoma and their supporters as well as healthcare professionals who provided insight into the importance of knowing their diagnosis. It was an eye opening experience to learn about the different types of the disease and how knowing your mutation can lead to better treatment. The team at Novartis is dedicated to spreading this message.

Join pro football legend, Hall of Famer and former melanoma patient, Troy Aikman, the Melanoma Research Foundation, Melanoma International Foundation and Aim at Melanoma, and learn more about advanced melanoma to help raise awareness of this rarely discussed cancer.

Join the campaign and show your support at www.MelanomaJustGotPersonal.com

Jason Cameron knows a thing or two about landscaping. This Licensed Home Improvement Contractor, Finish Carpenter, Personal Trainer, Writer, Actor, TV Personality and Fitness Model was a joy to work with and brought a lot of laughs to the set. (Thankfully, he left the sledgehammer at home).

Director Chris Valentino wrapped a promo shoot for DIY network and The Cider Company.

Catch Jason on DIY’s Desperate Landscapes and America’s Most Desperate Landscapes.

It goes without saying that the incredible talent at DIY knows how to have fun. We worked with DIY, The Cider Company and super-nice, award-winning host Scott McGillivray on some new promo campaigns. Chris Valentino directed the shoot for the Cider Company and DIY alongside the DIY design team. This shoot was a blast as it reunited many of our old crew people together at one of our favorite NY area locations. The shoot went incredibly well and we accomplished everything we hoped to. It was a memorable day. Our favorite highlight has to be Scott tossing a sledgehammer to Director, Chris Valentino while he wasn’t looking. Thankfully, Chris’ panther-like reflexes were on point. Lastly, we have to mention the shoot was shot by our talented and lovely DP, Mike Falasco. Kudos and thanks to Kim Bratt and team Cider for another fun assignment.

Producer Director Chris Valentino Scott Property Virgins

Recently Chris Valentino once again collaborated with The Cider Company to direct promos for a fan favorite, HGTV’s Fixer Upper. Having the opportunity to spend a few August Summer days in Waco, TX should be on everyone’s to-do list.

Working with Chip and Joanna Gaines was full of fun and laughter. The HGTV team is a great, collaborative group of creatives who love what they do.

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ChrisValentino, director chris valentino, chip gaines, joanna gaines

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Recently Chris Valentino collaborated with The Cider Company to direct promos for Lara Spencer’s Flea Market Flip. The HGTV show has found its new home as the flagship program for Great America Country, the Scripps family’s latest network addition.

A great time was had by all on location at the Brimfield Antique Show and The Elephant’s Trunk. Both venues offered a look into the past and some truly amazing textures.

Lara is a pro and proved why she is so great at her job. She is passionate, driven and artistic.

Many thanks to The Cider Company and Kim Bratt for the opportunity.

Bean Creative Labs recently wrapped production on a spot for our friends at JCP. Taking advantage of the warmest day in months here in the NYC area. We headed out to Sheepshead Bay NY to take over (once again) local institution Jordan’s Clam Bar. A little movie magic and the place became our cafe setting for the piece.

Kudos to Team Bean’s Brian Jordan for making the day run smooth.

I produced and directed the wellness campaign Fit In Your Skin for Tonic Life Communications and Janssen Biotech. The program included fitness routines, healthy recipes, and intimate interviews with participants.

I co-created, produced and directed this acclaimed first of its kind patient awareness film and marketing campaign created for Johnson & Johnson Pharmaceuticals (Centocor, Inc). The program garnered national media attention for its innovative approach to non-branded content. The New York Times, Reuters, AdAge, CNBC and other national media coverage helped promote the film across a multi-city tour.