Cycle 4 UC, is a branded awareness campaign created to provide resources for people living with inflammatory bowel diseases (IBD). Produced in collaboration with Tonic Life Communications for Janssen Biotech, Inc.
Cycle 4 UC features professional cyclist and UC patient Cory Greenberg, who shares his drive to live with UC.
“I think the most important thing, and the most significant advice that I can give to any individual living with ulcerative colitis is to become informed. You can’t really decide what treatment plan is best for you, until you know what exactly is happening within you.
Talk to people, don’t be afraid to open up. It’s a very real situation and in order to have a real end result and to feel that you can get back to what you love to do you need to be able to share and to really open up and express what’s going on within your mind and your body.”
The program was Produced and Directed by Chris Valentino.