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Food For Thought
We recently wrapped production on a new project that is sure to wet the appetite. The program to be released this fall focuses on diet and nutrition and features some amazing talent. Directed by Chris Valentino with photography by Michael Falasco and Chong Pak, more info to come as we get closer to launch. >update<< […]

A Horror Story
When it comes to horror stories we are pretty sure everyone has one. Lucky for us our latest Horror story is the completion and launch of the all-new HorrorChannel.com We are very excited to have completed a year long relaunch of the HorrorChannel. Working alongside founder and CEO Nick Psaltos we helped to shape the […]

That’s a wrap! (courtesy of JCP)
Bean Creative Labs recently wrapped production on a spot for our friends at JCP. Taking advantage of the warmest day in months here in the NYC area. We headed out to Sheepshead Bay NY to take over (once again) local institution Jordan’s Clam Bar. A little movie magic and the place became our cafe setting […]

Life. It’s Not What Comes To You.
Everyday is a fresh start. With so many oportunities we have to make the most of it. This little thought really strikes a chord with me. The landscape is constantly changing and like most people I have had to change with it. Work has been a roller coaster of intense deadlines, fierce creative and long […]

Fit In Your Skin with Jackie Warner
I produced and directed the wellness campaign Fit In Your Skin for Tonic Life Communications and Janssen Biotech. The program included fitness routines, healthy recipes, and intimate interviews with participants.

InnerState: A Journey of Hope
I co-created, produced and directed this acclaimed first of its kind patient awareness film and marketing campaign created for Johnson & Johnson Pharmaceuticals (Centocor, Inc). The program garnered national media attention for its innovative approach to non-branded content. The New York Times, Reuters, AdAge, CNBC and other national media coverage helped promote the film across […]

It is what it is…
Inspiration comes from many places. For me I often find daily nuggets of wisdom from my kids. Where they get them is beyond me. Perhaps some divine combination of cartoons, conversations and observations of parental frustration. My daughter amuses…

Think Big Picture!
by Chris Valentino, Partner/ECD I have had the fortune of working on a number of rewarding film and video projects from independent features to documentaries, talk shows and consumer campaigns. Each project has been its own reward and offered crea…

Tag. You’re it.
I had the opportunity to talk with the team at Microsoft about Tag and how we utilize the tech in various campaigns. Visit the Microsoft Tag Blog site for the full story. -Chris Valentino http://tag.microsoft.com/Libraries/Blog/Blog-InterviewMotiveNYC-101911.sflb.ashx

A Creative Collage of Talent and Personality
This holiday we collected some photos from the team and frequent collaborators to display. While the interpretation of beauty is personal, we believe these photos inspire creative and introspective thought for all. Wishing everyone a wonderful New…

Facebook: How to make it work for you
I am all about Social Media. Infusing digital brand dialogue’s secret sauce into creating a batch of Social Brand Action. While Social Media has many tentacles stretching across platforms such as twitter, google+, instagram, foursquare and more he…
62 Beautiful Photos that use only 2 colors
62 Beautiful Photos That Only Use Two Colors [Shooting Challenge] – http://tinyurl.com/bsz52lb

Along the path to story…
Captured along the production path. These are images stolen in the process of finding story. We are all part of the process; our footsteps marking time. -cv

Falling into Autumn
by Chris Valentino, Partner/ECD It has been a while since I have had a moment to sit and write about all the exciting changes that have occurred this past summer. The saying ???one door closes and another opens??? is an apt description of the recent p…